The Kelley Group Announces Launch of the Professional Alliance Association
The World’s Largest Professional Services Network

The Kelley Group, a leader in the area of communication skills and business development, is building the largest COI network in the world — The Professional Alliance Association for Centers of Influence (PAA COI). 

Working in partnership with leaders from several professional services associations, and national experts representing family offices, CEO mentorships, luxury brands, sports and entertainment, the Association is dedicated to helping professional service providers benefit from the organization’s unique collaborative ideology, especially during these challenging times. 

Additionally, PAA COI, has proclaimed March as “Professional Services Month.” Selected from more than 18,000 applications, it joins 30 that will be added to the National Day Calendar.

As PAA COI founders, Sarano and Brooke Kelley, consulted with industry leaders to learn how the pandemic was affecting their companies, they found professionals, most commonly thought of as Centers of Influence (COIs), were struggling to recreate business models that would conform to the “new norm.” 

According to Sarano, “While it was affecting various professions in a variety of ways, we found the one common denominator was an increase in need for professional collaboration. No longer can clients be served in a disjointed and haphazard fashion. Instead, professionals need to collaborate to make sure all the client’s needs are being met and to ensure their own success. The Professional Alliance Association will help facilitate this collaborative approach to client management and business development.”

The Association supports a diverse array of professionals ranging from legal, accounting, estate planning, insurance, wealth management, financial planning and taxation fields to art dealers, real estate agents, business managers and sports agents.  

Entrepreneur, philanthropist and investor Bill Spire says, “’Once we have identified and qualified leaders in the professional services industry, we can extend the power of that network to other professionals to give them opportunities and capabilities far beyond their normal sphere of influence.”

When asked how the association can serve the needs of such a diverse range of professionals, Brooke explains, “Collaboration on client success is such a random and largely disorganized activity in so many fields and among so many professionals. We know the Association’s focus on collaboration can benefit all of them.”

Many people are surprised that luxury car and goods professionals are part of the PAA’s focus but as the former publisher of Worth magazine and luxury brand expert Patrick Williams explains, “Ultra high-net-worth families and individuals are often leading change agents across many fields, and managing their assets is certainly a focus for these professionals. As a result family offices have been created and used effectively over the decades.”

Brooke Kelley agrees, adding,  “It doesn’t seem fair that a family needs to have $100 million dollars in assets to have access to the value of family office arrangement for the management of their affairs.  Shouldn’t others benefit from having well-coordinated professionals managing their affairs?” 

Another founding board member, Matt Haines, a 22-year veteran in the sports and entertainment industry and CEO of Epic Sports and Entertainment, says that creating a trusted support system of thought leaders in each of their respective fields is more vital today than ever before. “As we navigate through an unprecedented time in history, PAA COI provides leadership and ingenuity to help every business group flourish.” 

Sarano agrees, “Our founding Board members all understand first hand the challenges and opportunities that come with professional collaboration.  It’s times like these when more connectivity and greater collaboration is needed, in fact we see this as global challenge not limited just to the U.S.”

Sid Yu, Partner of Inc. CEO Project and Managing Director of Mastermind for Advisors, says, “Connectivity, shared wisdom, and trusted camaraderie are essential for leaders and their like-mined business and lifestyle communities. The PAA provides an unique opportunity to establish a network of professionals who share a common interest in reaching out to those leaders and their communities.”

 

Register to attend the December 8th kick-off of the PAA’s first annual COI membership campaign and telethon. REGISTER. 

To nominate yourself or others as potential Board members and Officers for the newly formed association CLICK HERE.  

 

About PAA COI Founders, Sarano and Brooke Kelley

As co-founders of The Kelley Group, Sarano and Brooke are nationally recognized in the world of speaking, coaching and training for the professional services field and their landmark work is being featured in a documentary that is airing on every PBS station. Based on their best-selling book, The Game: Win Your Life in 90 Days, the documentary was recently promoted on Fox Business, CNN and CBNC.

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