“Utilizing PR to Reach Your Target Market”
On Tuesday, October 20th , The Kelley Group (TKG) and RTDF3, a Kelley Group marketing and talent agency for industry professionals will host a panel of top PR agents who specialize in the financial services industry. The topic will be “PR: The Solution for Bringing Prospects Even Closer.”
Many advisors and their firms are stymied by changes wrought by the pandemic. The massive shift from face-to-face interactions, e.g. social networking, conferences, board meetings and seminars, have left many searching for new ways to connect with clients and prospects.
RTDF3, a marketing/talent agency for financial advisors, rated panelists Alana Kohl and Miguel Casellas-Gil, as being among the top in their professional. Both will provide valuable information to help advisors and their firms use PR to reach their target audiences during these challenging times.
Alana Kohl, founder and president of AdvisorPR, says, “Your office walls have gotten much bigger with COVID. Gone are the days that you can solely demonstrate your credibility through a fancy office with framed accomplishments on the wall. Now more than ever, establishing your credibility online is essential to creating memorable first impressions, and earned media is one of the most valuable tools an advisor can use to do just that.”
Miguel Casellas-Gil, publicity campaign manager at N&E says, “As a leading national PR agency, we have secured coverage for financial professionals in top-tier press for more than 30 years. Over that time, we’ve witnessed firsthand how the power of publicity makes a difference, allowing our clients to stand head and shoulders above their competition as highly credentialed authorities in their field. But to be successful with publicity, you must understand the needs of the media. In recent months, for financial professionals, that means discussing the financial implications of the COVID-19 pandemic. But whatever the latest news, the media are always clamoring for the advice and insight you can provide to their audiences.”
These highly reputable PR experts will reveal why PR is no longer an optional marketing technique and is now a crucial element for pivoting business marketing and development efforts to conform to our current business environment.
Co-founders of TKG, Sarano and Brooke Kelley, have successfully utilized PR over the years to build a successful company. Because of their PR efforts, they’ve most recently had two national television promotions aired on primetime Fox Business channel, touting their groundbreaking work. Soon to follow will be 400 airings on CNN, CNBC, Fox Business plus the release of a documentary about their work to be aired on every PBS station.
Sarano says, “Most advisors think that just because they provide a great service, expert knowledge and have high ethical standards, people will come to them asking for help with their investment needs. Unfortunately, people can’t choose them if they don’t know they exist. PR helped put us in front of our coveted audience. Without it we would never have been selected to have a documentary made about our work.”
Brooke added, “Today’s advisors must utilize multi-media to stay ahead of the curve. Savvy professionals are using PR, social media, television, webinars and podcasts in place of seminars, cold- calling and face-to-face events. With the launch of our talent and marketing agency for financial advisors, as well our upcoming digital streaming high net worth television channel [HNW TV], advisors will have greater access to a premium audience.“
REGISTER TODAY to learn more about using PR to build a robust advisory practice.
EVENT: PR: The Solution for Bringing Prospects Closer
TIME/DATE: Tuesday, October 20th at 1:15 p.m. PT (4:25 p.m. ET)